You know what your business does...
You don't have to start over to move forward.
You're close to your business.
You understand your services, your audience, and the results you help clients achieve.
But someone visiting your website for the first time doesn't have that background.
Can they quickly figure out what you offer, who it's for, and what they should do next?
That's where The Website Checkup comes in!

I'll take a fresh look at your website from a potential customer's perspective to help you see what's working, what might be causing confusion, and what could use a little attention.
You'll receive a personalized report with practical recommendations and my Top 3 Priorities for helping your website better support your business.
Before you invest in a complete redesign, let's find out what actually needs to change.
BLACK FRIDAY SPECIAL: $147 (Regularly $197)
Plus a $50 credit toward future
Polished & Published services over $200.
Your business has evolved, but your website still sounds like the business you started.
You've added new services or offers, but you're not sure everything fits together.
Your website sounds beautiful, but does it clearly explain what you actually do?
You're not sure someone visiting for the first time would understand who you help or what you offer.
You wonder if visitors know what to do next or if they're leaving without taking action.
Sometimes you're just too close to your own business to see what someone else sees.
And sometimes a few thoughtful changes can make a bigger difference than starting over.
What is The Website Checkup?
Think of it as having someone visit your website with fresh eyes, looking at it much like a potential customer would.
The Website Checkup focuses on one key page of your website and the next step you want visitors to take. I'll look at how clearly your message comes across, what's already working, where visitors might get confused, and what could be improved to better support your business goals.
Then I'll put everything together in a personalized PDF report, complete with observations, practical suggestions, and my top three recommended priorities.
No overwhelming list of everything you should fix.
Just a clearer picture of where your website stands and where to focus next.

Here's what I'll look at...

First Impressions
How clearly your website communicates what you do, who you help, and why it matters.

Messaging, Navigation & Customer Journey
How easily visitors can understand your message, navigate your homepage, and take the next step.

Credibility & Professional Presence
How your design, branding, and content build trust and confidence in your business.

Mobile Experience
How easy your website is to read, navigate, and use on a phone.

Online Discoverability
A look at your website's search basics, Google presence, and a snapshot of AI search results.
This is a public-facing review, not a technical website audit, full SEO analysis, or guarantee of search or AI visibility.
It's one thing to know something on your website could be improved.
It's another to know which changes are worth your time and attention first.
Your report includes my Top 3 Priorities, with:
What I recommend changing
Why I think it matters
How it could help your website better support your business
You can use the recommendations to make updates yourself, work with your existing website designer, or get help from Polished & Published.
The choice is yours.
How does it work?
1. Purchase your Website Checkup
Get your personalized review at the Black Friday price of $147.
2. Tell me a little about your business
You'll receive an email with a short questionnaire about your business, your ideal customers, and what you want your website to accomplish.
3. I'll take a closer look
Once I have your information, I'll review your website and reach out if I have any additional questions. I'll also confirm when you can expect your completed report.
4. Get your personalized report
I'll email you a PDF with my findings, recommendations, and the top three improvements I'd focus on first. You'll have a practical guide you can refer back to as you make changes.
Hi, I'm Kristin, the Website Wingwoman & Behind-the-Scenes Problem Solver behind Polished & Published.
I help small business owners bring their websites, design, and behind-the-scenes tech together so their online presence is clear, polished, and easy to use.
And one thing I've learned is that not every website needs to be rebuilt.
Sometimes the foundation is already there. It just takes a fresh perspective and a few thoughtful changes to make it work better for the business you have today.
That's why I created the Website Checkup, to help you see what someone else sees and make more informed decisions about what comes next.

Ready for a fresh perspective on your website?
Your website should make you feel confident saying, “Here's my link.”
If you've been wondering whether your website is doing its job, this is a simple place to start.
Regular price: $197
BLACK FRIDAY SPECIAL: $147
Plus a $50 credit toward future
Polished & Published services over $200.

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